Download book Judy Foster Davis - Routledge Studies in the History of Marketing: Pioneering African-American Women in the Advertising Business : Biographies of MAD Black WOMEN DJV, EPUB
9781138918313 1138918318 Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women's accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women's stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals., The popular TV series "Mad Men, "dramatized the lives and careers of men and women in a 1960s-era advertising agency. Although fictional, the show illuminated the indutry's poor track record of diversity among its professional ranks: historically, opportunities for high-level managerial positions for African-Americans - especially women have been and remain extremely rare. Despite this, a small number of black women have led prominent advertising careers and produced extraordinary achievements. Barbara Gardner Proctor (1932- ); Caroline Robinson Jones (1942-2001) and Carol H. Williams (1948- ) - all entered the advertising profession in the 1960s and were outstandingly successful. Using an historical biographical narrative approach, this illuminating study chronicles the nature and significance of these women s accomplishments, examines the opportunities and challenges they faced and explores to what extent and how they addressed structural oppression in their professional careers. Important to the study of advertising history, this book ensures their legacies are available to future generations of practitioners and scholars. It fills a gap in the scholarship which has largely ignored the experiences of black women in the advertising profession and will be of great interest to scholars of advertising and marketing history, African-American Studies; cultural, media and gender studies. "
9781138918313 1138918318 Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women's accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women's stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals., The popular TV series "Mad Men, "dramatized the lives and careers of men and women in a 1960s-era advertising agency. Although fictional, the show illuminated the indutry's poor track record of diversity among its professional ranks: historically, opportunities for high-level managerial positions for African-Americans - especially women have been and remain extremely rare. Despite this, a small number of black women have led prominent advertising careers and produced extraordinary achievements. Barbara Gardner Proctor (1932- ); Caroline Robinson Jones (1942-2001) and Carol H. Williams (1948- ) - all entered the advertising profession in the 1960s and were outstandingly successful. Using an historical biographical narrative approach, this illuminating study chronicles the nature and significance of these women s accomplishments, examines the opportunities and challenges they faced and explores to what extent and how they addressed structural oppression in their professional careers. Important to the study of advertising history, this book ensures their legacies are available to future generations of practitioners and scholars. It fills a gap in the scholarship which has largely ignored the experiences of black women in the advertising profession and will be of great interest to scholars of advertising and marketing history, African-American Studies; cultural, media and gender studies. "